ERIN MOYER-CARBALLEA, FOUNDER + CEO
“I’m a storyteller at heart. I have always found joy in listening to and discovering the essence of someone or something’s journey. It’s in that truth that a storyteller can elicit emotion and spark curiosity!”
ABOUT ME
As a digital and content executive with a diverse background in the entertainment industry, my experience is vast and varied, bringing a trained eye to content, skilled ideation, and calculated risk-taking with each project. I have produced, written, and edited content for pure entertainment brands, health and green initiatives, health, fitness, and dance brands.
I manage creative and technical producers, writers, designers, social media managers, and talent. I work comfortably within and for large established brands and am equally intrigued by the challenges of creating and working on new projects (small or large), subjects, and portfolios.
I am fearless in creating new content and exploring opportunities, but at the same time, I am a skilled editor with an eye for perfection in creativity. I am well versed and socially responsible for all audiences, understanding and developing content specific to their need(s) and a project’s desired outcome.
PROFESSIONAL MEMBERSHIPS
EDUCATION
Coral Gables, FL
Bachelor of Science, Communication
Major: Broadcast Journalism & Political Science
Minor: Art
Master of Arts, Liberal Studies
Global Member
EXPERIENCE
ERIN MOYER, LLC APRIL 2018 - PRESENT
FOUNDER AND CEO
Providing consulting services, copy execution, and creative development with a focus on product launches, content marketing, and strategic planning.
Creating Partnerships & Collaborations
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Creating Content for Digital, Print, and Rich Media
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Providing Strategic Business Guidance on Digital and Traditional Media Content
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Executing Copywriting for Websites, Media, Marketing Materials, and More
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Advancing Brands Exposure Through Campaigns and Marketing Partnerships
DIGITAL WELLNESS, LLC August 2013 - December 2016
VICE PRESIDENT, CONTENT DEVELOPMENT & STRATEGY
Oversee, develop and manage the content development and strategy for the company’s products and customers, including The Biggest Loser Club, Bootcamp, Corporate Challenge and Community Challenge products in partnership with co-owners, NBC Universal and Endemol Shine North America, and both the Abby Lee Dance With Me and Abby Lee Dance Secrets products for The Abby Lee Dance Company. Manage a team of content producers, technical programmers, developers, and writers. Write and edit the daily Biggest Loser content, all talent scripts for use in all products and platforms. Manage and direct an editor on all video content for use across multiple platforms, for both product and marketing purposes for all products. Pitch, develop and create all in-show integrations and spots for The Biggest Loser products on air that run in-season, on NBC. Work closely with all parties to ensure quality, compliance and brand representation with national health and fitness guidelines and necessary legal disclaimers for The Biggest Loser. Work hand-in-hand with our marketing and design team to ensure vision, brand and messaging consistency across all products. Work with PR Teams at NBC Universal, Endemol Shine North America, and talent representatives across all products to pitch and execute opportunities for publicity and marketing purposes. Review and analyze digital metrics to measure and evaluate site traffic, sales, and product performance. Work cross-functionally with our platform providers and owners on product roadmaps to influence and drive the direction of new technology. Digital Wellness, LLC (DW) is a media management and content company based in Los Angeles, CA with a small dynamic team of employees across the country and abroad.
NBC UNIVERSAL APRIL 2006 - JULY 2013
SUPERVISING PRODUCER
December 2012 – July 2013: Supervising Producer, The Biggest Loser Digital Oversee the content & development strategy and re-launch of The Biggest Loser Club. Manage the development team and project managers, US-based and internationally, building and maintaining the domains. Manage and lead the specific product strategy, teaming with NBC’s Consumer Products team. Oversee the day-to-day design, creative and UX for biggestloser.com. Coordinate, produce and manage platform exposure through PR efforts, television integrations and network marketing platforms with NBC and Shine America.
February 2011 – November 2012: Supervising Producer, NBC.com, NBC Marketing & Digital Entertainment - Provide engaging content for our fans, extending a show’s brand/storyline into the digital space (online, tablets, mobile, Internet TV, social media and beyond) – a full 360 experience. Manage a team of four producers (technical and creative). Set and execute the digital content strategy for several NBC Primetime and Late Night shows, including Community, Parenthood, Chuck, Smash, Fashion Star and The Tonight Show with Jay Leno (and several others in development or on hiatus). Work with the networks programming team, the shows’ writers and talent to execute the strategy; scheduling shoots, writing content, editing video. Pitch creative sponsorship opportunities to NBC Digital Sales. Manage the life cycle of a project through all phases of production from ideation to launch. Influence, define and help set the strategy for full episode streaming to increase exposure, positively impact the company’s bottom line and enhance the fan experience. Work closely with music services, legal and business affairs on all necessary clearances for online and streaming usage. Give creative direction and input on all video edits and design creative for related digital content. Influence and help develop the overall digital marketing strategies for shows. Serve as a liaison on NBC Universal’s counsel for the “Green is Universal” and “Healthy at NBC Universal” initiatives. Pitch, influence and foster the overall digital strategy within department to support company-wide goals. Work hand-in-hand with our shows’ social media managers and publicists to plan, execute and promote the relevant content to support overall marketing and content goals.
SENIOR CONTENT MANAGER
May 2001 - February 2011
NBC.com, NBC Digital Entertainment and New Media; Oversee digital content for primetime, late night and alternative programming on NBC.com, reporting to the VP, Content and Development. Pitch, manage, write and produce online content for specific on air shows. Work with the content writers and project managers to ensure consistent and updated content is pushed live. Work closely with NBC programming, development, publicity, on-air promo and strategic marketing teams on show direction and priorities. Work closely with show producers and writers on all digital content. Establish editorial strategy for full episode and short form streaming to increase exposure, catalog volume and profit. Aid in dept. wide work-flow and process assessment to improve productivity and standardization. Serve as liaison to the Green Council for company wide initiatives, producing all online network content for the council. Act as content lead for all projects with Digital Studio productions on NBC.com. Work across all 3 NBC Network digital groups - NBC.com, Strategy & Operations and Digital Studio. Oversee and manage College Interns.
CONTENT MANAGER :: April 2008 – May 2010
CONTENT EDITOR :: June 2007 – April 2008
ENTERTAINMENT COORDINATOR to EVP, PRIMETIME PROGRAMMING :: April 2006 – June 2007
WARNER BROTHERS TELEVISION June 2005 – April 2006
Assistant to Ken Biller, Showrunner/Head Writer/Executive Producer of E-Ring
Manage Executive Producer's office, calendar, and incoming/outgoing phone calls. Work closely with the writing staff, facilitate script distribution, oversee and manage the Writers Production Assistant and Writers Assistant, interview, hire and oversee the Script Coordinator, facilitate script changes and coordination in the Production Office. Work closely with Assistants and Executives at Jerry Bruckheimer Television, Warner Brothers Television, and NBC. Schedule all meetings pertaining to the prep process with the 1st Assistant Director. Assist with other duties as needed.
(Prior to working as Ken's asst, I was a Production Office/Set PA)
University of Miami February 2002 – May 2005
Assistant Director, Undergraduate Admission
Recruit freshman class by organizing and presenting at information sessions for groups as large as 500 people on campus; travel to a variety of states to visit high schools, attend college fairs/nights, conduct large presentations; manage and execute the Alumni Recruitment Network for the United States and aboard; assist with volunteer student organizations that focus on recruitment efforts; coordinate all aspects of the College Counselor Conference for 100 attendees including all event management aspects; assist in planning and implementation of the SACAC Dry Run conference for 2003 and 2004; approximately 7-10 weeks of travel per year.
E! Entertainment August 2001 – December 2001
Production Assistant, RANK!
Worked in the Los Angeles office on the show RANK, about the people, places, and things that were hot in Hollywood, specifically: Top 20 Entertainers of 2001, Guilty Pleasures, among others; Conducted edit sessions in the Avid Bay; assisted on location shoots; pitched creative ideas for new show topics to the executive in charge of production, executive and supervising producer, and direct team members; assisted with script changes; transcribed celebrity interviews; reviewed and logged tapes from set visits, red carpet events, and junkets; used medialog.
OTHER
Irv Schecter Talent Agency June 2001 – August 2001 Assistant to Head of Talent Dept.