Services
Providing consulting services, copy execution, and creative development with a focus on product launches, content marketing, and strategic planning.
Strategy. Brand Story. Web Content. Marketing Materials. Press Releases. Copywriting.
Strategy
In today’s marketplace, a company’s business strategy goes hand-in-hand with its digital strategy. In fact, for many, these two strategies are one and the same, as many companies operate solely on digital platforms.
Strategic business plans - traditional and digital - encompass a company’s objectives to meet their goals and the channels they will use to reach them. Forming a plan requires a deep understanding of the company’s history, values, mission, and goals. A company strategy becomes the foundation that will help to inform all decisions moving forward. Developing the value set, writing the mission statement, establishing the company voice, agreeing on the goals - these are your company’s building blocks.
Contact me for strategic planning, business objectives, and developing your path to success.
Brand Story
Each person, each company has a unique voice and story.
Together we can weave your history, your mission, and your goals into an eloquent pitch that showcases your brand’s personality in a way that elicits emotion and sparks intrigue. The brand story should articulate your company's values, to the customer, in a concise and captivating way. From there, you'll use your story to inform marketing campaigns and create brand awareness. In an often muddy marketplace, this approach will likely be a key element to your company’s success.
Your story should drive interest, captivate an audience, and present the truth and purpose behind your brand.
Contact me to develop your personal or company brand story.
Web Content
Having an online presence is not only necessary, but it’s also mandatory.
Today, the world validates a brand’s existence through a simple search. From there, it is the brand’s content that captivates attention, can earn bragging rights, and get widely shared. From homepage copy to creative marketing videos to simple FAQ’s, and everything in between, the content on your website and social media accounts builds your online presence and represents your brand. Content is the living, breathing representation of everything your brand stands for and hopes to achieve. There should be consistencies across all aspects of your content rollout. Your web content should work hand-in-hand with a specifically tailored UX design-driven to convert and close sales or elicit interaction.
You’re engaging in a conversation with your customer from the moment they arrive on your site or social profile.
Contact me for assistance with creating and executing your web content plan.
Marketing Materials
Print and online marketing materials should be carefully curated and dynamically designed to capture attention, all with the purpose to heighten interest and drive engagement.
Web content is a consistent, living marketing brochure that can be updated, changed, and refreshed with the ease of a button. Print materials live longer without change and therefore should be thoughtfully executed and optioned with the goal of driving digital engagement. Ideally, you want to take elements of your brand story and weave them into a punctuated and specific message. While marketing materials can be handled individually, they are usually best created in a larger campaign approach.
Contact me for information on how I can help create, influence, and address your marketing needs.
Press Releases
A press release is an opportunity to connect with the audience you seek to influence or the consumer you hope to gain through a well-crafted pitch to the news media.
A press release is an opportunity for your company to influence the news media in hopes of gaining attention for a company announcement, a product launch, a limited-time offer, organizational announcement, or showcasing accomplishments. Speaking to this audience takes a trained word sleuth to creatively and energetically pitch your company’s position for desired placement online, on TV, in a print publication, or elsewhere.
Contact me for ways to generate the buzz around your company and its services.
Copywriting
Headlines. Blog copy. Brochure content. Calls-to-action. Long-form marketing collateral. Video scripts. There is so much variety in copywriting.
Typically copywriting is the act of writing text for the purpose of marketing or advertising a product or service. In actuality, copywriting is anything and anywhere text occurs. From the quick one-line calls-to-action to long-form marketing catalogs or online brochures, company and employee biographies, internal and external emails, and more, copywriting is an integral part of any company’s day-to-day operations. In marketing, the copy may be the only way to garner the attention of a potential client and therefore should be written in a concise and effective manner. Often times, dedicated, full-time copywriters don’t exist in a company’s budget. That’s where I come in. It is important that a company maintain a consistent voice throughout their marketing materials and company communications which are often executed best by an individual or team of people trained to do so.
Contact me if you or your company is seeking a consistent, concise, talented, and dedicated voice to provide content.